On Thursday, 20, the 8th edition of the Fifa Women’s World Cup began with two host countries, New Zealand and Australia. Although the competition has existed since 1991, it has never had the visibility it will have this year.
The history of world competitions in women’s soccer began in the 1970s with independent club championships. But it wasn’t until 1986, when Norwegian Ellen Willie, known today as the mother of women’s soccer thanks to her constant struggle on behalf of women in the sport, managed to attend the 45th Fifa Congress. She was the first woman to be invited to speak at the event. In her speech, Willie made a plea for the promotion of women’s soccer, which resulted in the creation of the Women’s World Cup and the participation of women in the Olympic program.
Over the years, women have gained more ground and more teams have entered the competition. However, the championship still did not have the same space for dissemination and recognition by broadcasters, sponsors and fans. In Brazil, it was only in 2019 that Rede Globo, the largest open television channel in the country, actually covered the Women’s Cup and other channels such as Bandeirantes and Sport TV increased the number of games broadcast. This meant that, according to Ibope, more than 100 million viewers followed the games.
This year, FIFA and partners innovated in the coverage of the World Cup. In addition to open and closed television, in Brazil, the World Cup will be broadcast on several streams and for the first time will be broadcast on the Youtube channel Caze TV, known for its fun coverage and which has a reach of more than 8 million subscribers. This action, in addition to facilitating access to the games for fans to follow, also helps to promote the teams and encourages sponsors to invest. This becomes important because, in the current scenario, female players earn much less when compared to men since women’s soccer does not currently bring the same financial return. In 2017, the player Marta received R$ 2.1 million having 103 goals for the Brazilian team, while Neymar with only 50 goals for Brazil, received around R$ 72.5 million. With proper disclosure and with the support of fans and sponsors, women will have more space, more opportunities and more investment.
Follow the Women’s World Cup and help us provide a future with more equity.
Find out the days of the games and how to follow the link: https://www.fifa.com/fifaplus/pt/tournaments/womens/womensworldcup/australia-new-zealand2023/tv-programme?intcmp=%28p_fifaplus%29_%28d_%29_%28c_webheader-fwwc2023%29_%28sc_tvprogramme%29_%28ssc_%29_%28da_07072023%29_%28l_pt%29&country=BR&wtw-filter=ALL
References:
Neymar, Marta e a persistente desigualdade de gênero são tema no Enem. Disponível em: https://guiadoestudante.abril.com.br/atualidades/igualdade-feminina-ainda-distante-e-tema-no-enem
Ellen Wille, the mother of women’s football. Disponível em: https://www.france24.com/en/20190626-ellen-wille-mother-women-football-norway-fifa-world-cup-france
Caze TV: https://www.youtube.com/@CazeTV
Fifa Women’s Cup: https://www.fifa.com/fifaplus/pt/tournaments/womens/womensworldcup/australia-new-zealand2023?intcmp=(p_fifaplus)_(d_)_(c_webheader-fwwc2023)_(sc_logo)_(ssc_)_(da_07072023)_(l_pt)
Mulher e futebol: a cobertura e a transmissão da televisão aberta brasileira da Copa do Mundo 2019. Disponível em: chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://repositorio.unesp.br/bitstream/handle/11449/214582/araujo_ea_me_bauru.pdf?sequence=3&isAllowed=y
Por que a copa do mundo feminina de 2019 já historica. Disponível em: https://oglobo.globo.com/celina/por-que-copa-do-mundo-feminina-de-2019-ja-historica-23724254
